The Bread Winner Competition

Pitch live to a panel of investors & win an epic grand prize. Powered by Wayflyer

Ready to step into the spotlight and pitch your brand directly to investors live on stage? Get in front of a specially curated panel of seasoned FMCG focused Angels, VCs, Private Equity & Family Offices in a series of knockout rounds to win an incredible grand prize to propel your growth trajectory.

What's up for grabs?

  • The opportunity to secure up to £25,000 in angel investment

  • A package of services and support from businesses that champion challenger brands (check out the full prize pot below)

  • Exposure to a live audience of fellow entrepreneurs, investors, buyers, industry experts and media

  • Valuable feedback and the chance to raise your profile across the FMCG industry

Who can apply?

How does it work?

  • Up to 42 brands will be selected to pitch live at the Festival on 14th-15th July

  • Each brand gets 3 minutes to impress the judges and audience

  • Winners from the preliminary rounds progress to the Grand Final

  • One brand will be crowned the overall winner

Applications close at 10:00am on Wednesday 8th July 2026.

Read the Terms & Conditions here

Apply here

At the Bread Winner competition I will be looking to find, and back, a brilliant founder, with a clear 'why', strong commercials and an amazing product. I'm especially excited to be taking part in the competition in Bread & Jam's 10th anniversary year.

Giles Brook, Angel Investor

The Prize Pot - Investment

The Prize Pot - Services

  • Branding support valued at £5k

    A Tribe Called West

    A Tribe Called West £5k credit: They’re a branding studio for founder-led CPG brands. The £5k credit can be put toward any of their services, how you use it depends on where your brand is right now.

  • Legal advice valued at £5k

    Joelson

    Legal support advice associated with the winner’s fundraising process.

  • Service support valued at £5k

    YF

    £5,000 of service support - that could be in the form of a place on YF’s Starter Programme, a manufacturing search, advisory or anything else you need.

  • Creative for social ads and organic ads valued at £5k

    Snackable

    Creative for social organic & ad creative (video editing and graphic design)

  • 12-month subscription to Pesto valued at £5k

    Pesto

    Worth £5k, this prize is a 12 month subscription to Pesto, and includes tailored onboarding from the Pesto team to get you set up in days (not weeks!) to automate your order processing, direct customer support for your day-to-day operations workflows and early access to new features before they are more widely released.

  • A 4-week billboard campaign across 44 locations in London valued at £40k

    Stratus and Backlite

    Valued at £40k this is a 4-week billboard campaign across 44 locations in London including Bond Street, Waterloo, Clapham, Angel, Chiswick and Shoreditch (Artwork is not included and the offer is valid for 12 months from the date of the Festival - 14th-15th July).

  • Pod exhibition space at SIAL 2026 valued at £5k

    PS8 Ltd and SIAL 2026

    PS8 Ltd is delighted to offer an exhibition pod (6m2) in the savoury hall at SIAL Paris 2026, the world's largest food innovation exhibition, which attracts over 310,000 professional visitors and 7,500 exhibitors from across the globe. This exhibition space provides the winner with an unparalleled platform to showcase their product to international buyers, distributors, and industry leaders.

Apply to The Bread Winner Competition here

Now all you need to do is grab your ticket to the Bread & Jam Festival, and apply to The Bread Winner Competition for a shot at winning this amazing prize. Good luck!

Grab your Festival ticket
Read the full Terms & Conditions here