Bread & Jam Festival 2027
It’s back! And it’s massive. Join 1000+ challenger brands, 100+ retail buyers, industry investors, thought leaders & industry experts for a gamechanging 48 hours.
Business Design Centre, London | Date TBC, 2027
Bread & Jam is a great name but it is much more like Caviar & Champagne! The value the two days delivered is exceptional.
Jennie Bayliss, Letterbox Cocktails
Trailblazers. Disruptors. Challengers. Innovators. Welcome home.
Early-stage founders
Founders of challenger FMCG brands looking to supercharge the growth of their business.
Pre-launch entrepreneurs
Aspiring founders who want to check out the market and understand the opportunities.
Scaling FMCG brands
More established challenger brands focused on scaling distribution, sales and awareness.
Team members
Team members of FMCG brands looking to up-skill and gather industry insights.
Retail-ready brands
Brands ready to secure retail listings and strengthen relationships with buyers.
Investment-seekers
Founders looking to connect with investors and unlock funding opportunities for growth.
“You’ll learn things at Bread & Jam that could end up saving you 100x the cost of the ticket.”
Stu Macdonald, ManiLife
Why should I be there?
Get listed
The Pitching Zone: Meet 100+ buyers in 1-1, 10 minute meetings.
Indie Walkway: Quick-fire pitching with buyers from farm shops, delis and speciality stores.
International Pitching Zone: Meet buyers from all over the world!
Buyer panel: Hear what Ocado, Waitrose & WFM buyers really look for, straight from the horse’s mouth.
Get funded
The Bread Winner: Pitch live on stage to a panel of investors & win an epic grand prize! (Check it out ↓).
Networking sessions: Catch investors in the breaks, business cards at the ready.
Get connected
The Marketplace: Chat to 60+ service providers tailored to your needs.
Mingle With 1000+ Peers: Get amongst the brands, buyers, investors, industry experts, press & influencers.
The Advisor Zone: Get bespoke, tailored advice on your sales, branding and strategy from industry experts.
The Chill Zone: Take a break & catch up with new friends.
Get seen
The Producers’ Shop: Showcase your product to 1000+ attendees.
Concept Corner: Check out the hottest up-and-coming early stage brands looking for your advice.
Tasting Panel: Sit down with a panel of two retail buyers and get their live, honest feedback on your product.
Sampling Station: Stop by, taste something new and meet the founders.
Yeah yeah… but what about pitching to the retailers?
Apply online to each individual retailer (you can apply to as many retailers as you wish). All eligible applications will be sent to the buyer, who will select the brands they wish to meet in person. If you’re successful, you’ll have 10 minutes to pitch to them on a one to one basis at the Festival in the Pitching Zone. You’ll find out via email if you’ve been chosen. You must have a Festival ticket to apply.
The Bread Winner
Ready to step into the spotlight and pitch your brand directly to investors live on stage? Get in front of a specially curated panel of seasoned FMCG focused Angels, VCs, Private Equity & Family Offices in a series of knockout rounds to win an incredible grand prize to propel your growth trajectory. Check out last year’s prize pot here.
Applications open soon - you will need a Festival ticket to apply.