1000 pitching slots

Pitch to 100+ national, international and speciality buyers at this year’s Festival.

Applications closed on 7th July at 10am. Applications to pitch to the supermarkets, distributors, speciality retailers & foodservice outlets below at the Bread & Jam Festival are now closed! All eligible applications will be sent to the buyer, who will select the brands they wish to meet for a 1-1, 10-minute pitch at the Festival in the Pitching Zone. Successful applicants will be emailed with a time slot by 5pm on 10th July. Applicants required a ticket to the Festival to apply.

International Pitching Zone

  • Get Listed in Sunbeam Mercantile (India)

    Sunbeam Ventures has been building brands in the Indian FMCG market since 2003, representing over 25 international brands.
    Looking for: Snacks, confectionery, free-from foods, spreads, dressings and vegan foods.

  • Get Listed in Wholefoods Wholesale (Ireland)

    Wholefoods is a leading multi-channel distributor of natural products across Ireland.
    Looking for: Health and wellness food, drinks, supplements, body care and eco-friendly household products.

  • Get Listed in Uplegger Food Company GmbH (Germany, Austria, Switzerland & Netherlands)

    Uplegger Food Company is a full-service distributor of chilled and frozen products across four European markets.
    Looking for: Chilled and frozen retail products including dairy, cheese, ice cream, desserts and convenience foods.

  • Get Listed in Coupang (South Korea)

    Coupang is one of South Korea's leading e-commerce businesses, focused on convenience and online shopping.
    Looking for: Branded shelf-stable food, personal care, skincare, supplements, health food and regional food products. No alcohol.

  • Get Listed in Kypropharm Ltd (Cyprus & Greece)

    Kypropharm is a trading and distribution company specialising in pharmaceutical, healthcare and FMCG products.
    Looking for: Snacks, confectionery, healthy foods and chilled and frozen products.

  • Get Listed in Brauer Food (Netherlands & Belgium)

    Brauer Food is a family-owned importer and distributor specialising in delicacies and premium food products.
    Looking for: Premium ambient food products.

  • Get Listed in Optimo Foods (Singapore, Malaysia, Thailand, Vietnam, Hong Kong & Japan)

    Optimo Foods helps brands enter and grow within Southeast Asian retail markets.
    Looking for: Dairy, snacks, biscuits, beverages and better-for-you products, including low sugar, low sodium, high fibre, high protein and low carb.

  • Get Listed in Grupo PMI (Mexico)

    Grupo PMI distributes refrigerated and frozen foods across Mexico, supplying major retail chains.
    Looking for: Refrigerated and frozen food products.

  • Get Listed in Spinneys (UAE & Oman)

    Spinneys is a leading premium supermarket chain operating across the UAE and Oman.
    Looking for: Frozen products and morning goods. (edited) 

  • Thanks to our Sponsor!

    Powered by Food & Drink Exporters Association (FDEA).

  • Get Listed in Onyo

    Onyo is a pop-up shop championing diverse-owned food, drink and wellness businesses.


    Looking for: Food, drink and wellness products from diverse-founded brands, including ambient, chilled, drinks, innovative snacks, functional products and global food culture.

  • Get Listed in Greencity Wholefoods

    Greencity Wholefoods is Scotland’s leading ethical food and drink wholesaler, supplying independent retailers and foodservice operators.


    Looking for: Vegetarian or vegan food and drink, organic, Fairtrade and sustainable products, grocery, snacks, drinks, chilled, frozen and seasonal lines with strong ethical credentials.

  • Get Listed in Starbucks

    Starbucks is one of the world's leading specialty coffee retailers, focused on exceptional coffee and creating welcoming spaces.


    Looking for: Premium bakery, grab-and-go food, snacks, beverages, and seasonal or trend-led innovations with quality, sustainability and broad customer appeal.

  • Get Listed in The Gorgeous Food Company

    The Gorgeous Food Company is a leading UK speciality and fine food wholesale distributor supplying independent food retailers nationwide.


    Looking for: High-quality, distinctive food and drink brands across grocery, confectionery, snacks, bakery, hot beverages, alcohol, gifts and seasonal products.

  • Get Listed in Holley's Fine Foods

    Holley’s Fine Foods is one of the UK's leading premium grocery wholesalers supplying independent retailers and the hospitality sector.


    Looking for: Premium, innovative ambient food and drink brands with strong commercial potential and appeal to discerning consumers.

  • Get Listed in Sainsbury's

    Sainsbury’s is one of the UK’s leading supermarket chains, always looking for new producers and suppliers.


    Looking for: Innovative beer, wine and spirits, meal solutions including pasta, soup and sauces, with great taste and unique heritage. SALSA or BRC accredited.

  • Get Listed in Wagamama

    Wagamama is a British restaurant chain serving Asian food inspired by Japanese cuisine, with 175 UK restaurants and 60 internationally.


    Looking for: Products or ingredients that could be incorporated into the Wagamama menu to enhance their offering.

  • Get Listed in Holland & Barrett

    Holland & Barrett is the leading health and wellness retailer in the UK & Ireland with a growing international presence.


    Looking for: Healthy snacks, superfoods, hot beverages, RTD drinks and innovative healthier alternatives. BRC or equivalent accreditation required.

  • Get Listed in Cress Co

    The Cress Co is the UK's No.1 distributor of ambient and chilled products to independent retailers.


    Looking for: Ambient products including soft drinks, bakery, snacks, confectionery and larder, plus chilled and seasonal products.

  • Get Listed in Hack & Veldt

    Hack & Veldt is a delicatessen, café and wine bar known for premium food and drink inspired by European deli culture.


    Looking for: Distinctive ambient, chilled and frozen products with provenance, craftsmanship and quality ingredients.

  • Get Listed in CLF Wholesale

    CLF Wholesale is a leading wholesaler of health, wellness, organic and natural products.


    Looking for: Innovative products across all categories, particularly organic products, chilled items and sustainable brands.

  • Get Listed in Special Dietary Meals

    Special Dietary Meals develops and supplies allergen-guaranteed and special dietary food solutions across multiple sectors.


    Looking for: Gluten-free, allergen-free food, beverage and wellness products with robust allergen controls and scalable supply.

  • Get Listed in Ocado

    Ocado is the UK’s only online-only grocer and have a passion for small suppliers with exciting and innovative products.

    Looking for: Products across all categories, particularly dairy, confectionery and snacking. Exclusive products welcomed. SALSA or BRC accredited.

  • Get Listed in Planet Organic

    Planet Organic sources natural, high-quality organic products that support health, wellbeing, and environmental sustainability.

    Looking for: Organic products, ambient or chilled, reflecting consumer trends. SALSA-certified or equivalent manufacturing required.

  • Get Listed in ZAPP

    Zapp is London’s premium convenience delivery app, offering curated essentials with rapid delivery.

    Looking for: Premium snacks, drinks, gifting and lifestyle products with strong branding, innovation and consumer appeal.

  • Get Listed in Vegetarian Express

    Vegetarian Express is the UK’s specialist distributor of plant-based ingredients to the foodservice industry.

    Looking for: Innovative vegan and plant-based products, vegan wine, gluten-free ranges, desserts, dressings, snacks and Middle Eastern products.

  • Get Listed in Co-op

    Co-op is one of the UK’s largest food retailers with a strong focus on values, ethics and innovation.

    Looking for: Trend-led bakery and food-to-go products with strong branding, convenience appeal and SALSA accreditation.

  • Get Listed in British Airways & IAG (International Airlines Group)

    British Airways is focused on delivering a premium onboard food and beverage experience.

    Looking for: Nut-free ambient snacks with British provenance, quality, creativity and strong onboard suitability.

  • Get Listed in Whole Foods Market

    Whole Foods Market works with start-ups at the forefront of consumer trends and supports small and local businesses.

    Looking for: Natural, organic, environmentally responsible products. Protein, fibre, gut health, free-from, vegan, vegetarian, exclusive or new-to-market products. SALSA-certified minimum.

  • Get Listed in Bidfood

    Bidfood is one of the UK’s leading foodservice providers, serving over 45,000 catering businesses.

    Looking for: Products with market traction, progressive offerings and a clear point of difference.

  • Get Listed in DDC Foods

    DDC Foods distributes chilled, frozen and ambient products, helping bring innovative brands to market.

    Looking for: Innovative, trend-led drinks and snacks, emerging brands and new products.

  • Get Listed in Epicurium

    Epicurium is a premium snacking wholesaler specialising in innovative better-for-you products.

    Looking for: Retail-ready health, functional, low-sugar and premium snack products with strong branding and consumer appeal.

  • Get Listed in Creme d'Or

    Crème d'Or is a leading confectionery distributor supplying grocers, online retailers and independents.

    Looking for: Chocolate, confectionery and standout products bringing innovation to the category.

  • Get Listed in gategroup

    gategroup is the world’s leading inflight caterer, providing food and hospitality solutions across aviation, maritime and rail.

    Looking for: High-quality snacks with broad appeal, strong USPs and commercial viability for airline and rail retail.

  • Get Listed in GAIL's

    GAIL’s is a craft bakery group known for exceptional baking, quality ingredients and community-focused values.

    Looking for: Chilled and ambient pantry products with clean ingredients, strong stories and food safety accreditation.

  • Get Listed in Olympia

    Olympia Events delivers high-quality food and beverage experiences across exhibitions, conferences and live events.

    Looking for: Premium grab-and-go food, snacks, drinks and catering concepts with British provenance, sustainability and scalability.

  • Get Listed in Delicious Ideas

    Delicious Ideas supplies ambient food and drink products across the UK foodservice and hospitality sectors.

    Looking for: Innovative products, vending lines, sustainable packaging, diverse brands and social enterprise brands. BRC AA preferred.

  • Get Listed in Muscle Food

    MuscleFood offers health-focused FMCG products centred on quality, convenience and value.

    Looking for: High-protein, functional health, GLP-1 and gut health products across ambient, chilled and frozen categories.

  • Get Listed in Cotswold Fayre

    Cotswold Fayre is a leading speciality food wholesaler working with over 400 food and drink producers.

    Looking for: Ambient, chilled and frozen speciality food, fine food, pet and household products. Minimum SALSA accreditation.

  • Get Listed in Nourished Communities

    Nourished Communities champions artisan, local and sustainably produced food through neighbourhood stores and online retail.

    Looking for: Artisan products, natural ingredients, ethical sourcing, sustainable packaging and innovative food concepts.

  • Get Listed in Waitrose

    Waitrose champions regional and local producers, valuing provenance, quality and community connection.

    Looking for: High-quality food, drink, health & beauty and baby products with recognisable ingredients and required certifications.

  • Get Listed in Workspace

    Workspace Group provides flexible business spaces for London’s most dynamic and innovative companies.

    Looking for: Sustainable, innovative food and drink brands with social impact, strong purpose and unique stories.

  • Get Listed in Sesame Market

    Sesame connects restaurants and hotels with exceptional local food and drink producers.

    Looking for: Innovative ambient, chilled and frozen foodservice products, clean-label foods, drinks, bakery, desserts and sauces.

  • Get Listed in Eden & Co.

    EDEN & CO. creates premium gifting hampers and exclusive products for consumers and corporate clients.

    Looking for: Gift-worthy food and drink, premium sweet treats, savoury products, tea, coffee alternatives, botanical beverages, plant-based and gluten-free options.

  • Get Listed in Harrods

    Harrods is one of the world’s leading luxury department stores and home to the renowned Food Halls.

    Looking for: Premium pantry products, health and wellness products, luxury appeal, provenance and sustainability credentials.

  • Get Listed in STORRD

    STORRD combines fresh food, groceries, coffee and ready meals within a modern convenience retail format.

    Looking for: Fresh products, functional foods, premium ready meals, sustainable packaging and innovative food concepts.

  • Get Listed in Fortnum & Mason

    Fortnum & Mason is a luxury retailer renowned for exceptional food, gifting and hampers.

    Looking for: Premium food and drink with quality, provenance, strong storytelling and gifting potential.

  • Get Listed in Fenwick

    Fenwick is a historic British department store known for luxury products and premium food offerings.

    Looking for: Premium ambient grocery products suitable for gifting, with innovative packaging. SALSA accreditation required.

  • Get Listed in Collectiv Food

    Collectiv Food is a sustainable wholesaler supplying London’s leading chefs through a low-emission delivery network.

    Looking for: Ambient, chilled and frozen products from suppliers meeting the highest quality standards.

  • Get Listed in Joybuy

    Joybuy is JD.com’s European online marketplace offering fast delivery and high-quality brands.

    Looking for: Nutrition, supplements, sports nutrition, personal care and wellbeing brands with strong consumer appeal.

  • Get Listed in Sow & Arrow

    Sow & Arrow is a family-run health and wellness retailer specialising in ethically sourced products and supplements.

    Looking for: Low-sugar functional foods, supplements, sustainable products and socially responsible brands.

  • Get Listed in Suma

    SUMA is a leading wholesaler of sustainable, organic, vegetarian and vegan products.

    Looking for: Ethical, sustainable, vegetarian, natural or organic products. B Corp preferred. Innovative confectionery welcomed.

  • Get Listed in To Go Micro Kitchens

    To Go Micro Kitchens provides workplace food and beverage programmes across the UK.

    Looking for: Innovative snacks and beverages, bite-sized formats, founder-led brands, local suppliers and B Corp businesses.

  • Get Listed in En Route

    En Route International provides sourcing, supply chain and passenger solutions for airlines worldwide.

    Looking for: White-label and branded single-serve bakery, snacks, meals, beverages, confectionery and sandwiches.

  • Get Listed in Camelot Chilled Foods

    Camelot Foods is a wholesale distributor supplying convenience and foodservice customers across the UK.

    Looking for: Bakery, chilled foods, snacks and drinks with strong retail appeal, reliability and scalability.

  • Get Listed in Abel & Cole

    Abel & Cole delivers organic food and supports challenger brands with strong sustainability credentials.

    Looking for: Sustainable, organic, B Corp, Fairtrade, regenerative or traceable products across food, drink and wellbeing categories.

  • Get Listed in CN Foods

    CN Foods is an FMCG distributor specialising in health food and premium convenience retail.

    Looking for: Innovative brands with strong traction, health-focused products, world foods, chilled products and retail-ready packaging.

  • Get Listed in AMI Group

    AMI Group delivers global food and beverage solutions for airlines and travel operators.

    Looking for: Ambient and extended shelf-life products, snacks, bakery, beverages, meals, desserts and scalable concepts.

  • Get Listed in Gladwell's & Greensmiths

    Greensmiths & Gladwell’s are neighbourhood deli and grocery concepts focused on provenance, craftsmanship and sustainability.

    Looking for: High-quality ambient, chilled or frozen products with artisanal, local and premium appeal.

  • Get Listed in easyJet

    easyJet regularly refreshes its onboard range with exciting food and drink products.

    Looking for: Innovative snacks and drinks with strong on-the-go appeal and international flavour relevance.

  • Get Listed in Jacq out the Box

    Jacq out the Box is the UK's leading ambient snack box supplier within the travel retail sector.

    Looking for: Ambient snacking products from artisan producers. SALSA or BRC accreditation required.

  • Get Listed in Office Pantry

    Office Pantry supplies food and drink solutions to leading workplaces across the UK.

    Looking for: Ambient snacks, drinks, alternative milks, breads, spreads and functional products with sustainability credentials.

  • Get Listed in Firmdale Hotels

    Firmdale Hotels is a boutique luxury hotel group with a design-led portfolio of hotels, restaurants and bars across London and New York.

    Looking for: Distinctive food and drink brands, standout snacks and drinks, and versatile menu additions for dining, afternoon tea and bar occasions.

  • Thanks to our Sponsor!

    Retail pitching is powered by NielsenIQ (NIQ). For over 100 years NielsenIQ has helped brands prove they belong on shelf using market data, concept testing and insights to validate ideas, win buyers and grow faster in retail!

  • Watch this space!

    More retailers, distributors, supermarket buyers, speciality Indies, food halls, airlines, department stores, wholesalers & workspace buyers to be announced in the run up to the Festival.

Frequently Asked Questions

The Application Process

On The Day

The Waiting Game

The Follow Up Afterwards