Pitching applications are now open.

Holland & Barrett are giants in the health food retail world with over 13,000 stores in 16 countries.

Looking for: Innovative products which can challenge established brands with a healthier alternative

Planet Organic operates eight stores in England, all located in London, making it the largest fully Soil Association–certified organic supermarket chain in the UK.

Looking for: Natural, high-quality packaged organic products that align with emerging consumer trends and their mission to “promote health in the community.”

Selfridges is a high-end department store chain with four stores located in London, Manchester, and Birmingham in the United Kingdom.

Looking for: Products in all categories and are particularly interested in the Chilled & Wellness area (including powders, patches, gummies etc).

MuscleFood is a British online food retailer based that sells high-protein food and snacks, lean meats and sports supplements.

Looking for: Products that cover the following claims High Protein, Functional Health, GLP-1 and Gut Health/High Fibre products that offer great value, clean ingredients and appeal to Health Conscious Consumers.

Delicious Ideas Food Group is a 35 year old, highly respected family owned business which supplies the UK foodservice & hospitality sectors.

Looking for: Innovative products, vending products, sustainable packaging, diverse brands and any social enterprise brands.

Zapp is London’s leading premium convenience delivery app.

Looking for: Products across categories such as snacks, drinks, gifting and lifestyle items.

Healf is the fastest growing premium wellness and lifestyle retailer in the UK.

Looking for: Premium health and wellness products that reflect emerging consumer trends. They curate across a wide spectrum of categories - including VMS, homeware, beauty, skin and body care, snacks and consumables (ambient only, no chilled), tech, and beyond.

With 7 stores in the U.K., Whole Foods Market have a passion for working with start-ups at the forefront of new consumer trends, and are committed to the growth of small businesses.

Looking for: Byers are particularly interested in proteins and sports nutrition, gummies (low- or no-sugar), mushroom blends (excluding teas and coffee), hydration blends and digestion support products.

Waitrose & Partners operates 419 stores across the United Kingdom,

Looking for: High-quality, well-presented food & drink, health & beauty and baby & child, made with recognisable ingredients, ideally sourced locally.

Cotswold Fayre is a leading speciality food wholesaler, working in partnership with over 400 food and drink producers.

Looking for: Ambient, chilled and frozen speciality & fine food products across all categories manufactured with a minimum of SALSA accreditation, as well as non-food items in the pet and household categories.

Foodles reinvents workplace dining by offering two solutions: smart fridges stocked with chef-prepared meals available 24/7, and group orders of freshly prepared meals delivered directly to the office.

Looking for: Products that reflect their values of innovation, sustainability, and wellbeing.

Daylesford Organic is one of the UK’s leading sustainable farms and retailers, founded over forty years ago with a mission to produce real food with respect for the environment.

Looking for: Local suppliers who share their values and offer products that are fresh, nutritious, and full of flavour.

Zoom by Ocado is the online supermarket’s rapid delivery service, operating across London from two distribution depots.

Looking for: Products from a wide array of categories including pasta/noodles, breakfast foods, ready meals, world cuisines, condiments, household, and beauty.

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