1000 pitching slots

Pitch to 100+ national, international and speciality buyers at this year’s Festival. Powered by NIQ

Check out the 2026 Buyer Pitching line up (so far…)

Gail’s

Details about this national bakery chain will be released soon. Applications open 9th June.

Zapp

Details about this quickcomm retailer released soon. Applications open 9th June.

Ocado

Details about this online retailer will be released soon. Applications open 9th June.

Vegetarian Express

Details about this distributor will be released soon. Applications open 9th June.

Planet Organic

Details about this wellness retailer will be released soon. Applications open 9th June.

LNER

Details about this trainline will be released soon. Applications open 9th June.

Whole Foods Market

Details about this beacon retailer will be released soon. Applications open 9th June.

Gategroup

Details about this airline and railway provider will be released soon. Applications open 9th June.

Cotswold Fayre

Details about this wholesaler will be released soon. Applications open 9th June.

Waitrose

Details about this premium retailer will be released soon. Applications open 9th June.

Olympia Events

Details about this exhibition venue will be released soon. Applications open 9th June.

Nourished Communities

Details about this online farmers market will be released soon. Applications open 9th June.

More retailers, distributors, supermarket buyers, speciality Indies, food halls, airlines, department stores, wholesalers & workspace buyers to be announced in the run up to the Festival.

Coop

Details about this grocery retailer will be released soon. Applications open 9th June.

Epicurium

Details about this distributor will be released soon. Applications open 9th June.

DDC Foods

Details about this foodservice distributor released soon. Applications open 9th June.

British Airways

Details about this airline will be released soon. Applications open 9th June.

Bidfood

Details about this foodservice distributor released soon. Applications open 9th June.

Workspace Group

Details about this office provider will be released soon. Applications open 9th June.

Delicious Ideas

Details about this wholesaler will be released soon. Applications open 9th June.

Sesame Market

Details about this premium wholesaler will be released soon. Applications open 9th June.

Eden & Co

Details about this gifting company released soon. Applications open 9th June.

MuscleFood

Details about this online retailer will be released soon. Applications open 9th June.

Jacq out the Box

Details about this ambient box supplier will be released soon. Applications open 9th June.

Creme d'Or

Details about this specialist wholesaler will be released soon. Applications open 9th June.

How it works

Grab a ticket to this year’s Bread & Jam Festival on 14th - 15th July to be in with a chance to meet buyers on the hunt for the next big thing. Apply online from 9th June to each individual retailer (you can apply to as many retailers as you wish). Applications close on 7th July. All eligible applications will be sent to the buyer, who will select the brands they wish to meet in person. If you’re successful, you’ll have 10 minutes to pitch to them on a one to one basis at the Festival in the Pitching Zone. You’ll find out via email on 10th July if you’ve been chosen. You must have a Festival ticket to apply.

Grab your ticket

Frequently Asked Questions

The Application Process

On The Day

The Waiting Game

The Follow Up Afterwards

Lucie Cousin - Bath Culture House

We got listed at Selfridges thanks to Bread & Jam Festival! We were selected to pitch to Selfridges and had a 1:1 meeting with the buyer. After this, they asked us to meet with the buyer again. We then went through a period of working alongside the Selfridges technical team to prove that our products were safe for Selfridges to sell to their customers and we delivered our first order to Selfridges in April 2023.